Feature
19 January 2025
Clean Label Movement: The trend towards clean label products and how contract manufacturers are supporting brands in creating transparent ingredient lists.
The Clean Label Movement is a consumer-driven trend emphasising transparency, simplicity, and naturalness in food and beverage products. Consumers increasingly demand products with fewer ingredients, free from artificial additives, preservatives, and colours, and that are easy to understand. This trend reflects a growing preference for health, wellness, and sustainability, prompting brands to reformulate their products to meet these expectations.