Feature

17 September 2024

Innovations in Sustainable Packaging

In recent years, innovations in sustainable packaging have become a focal point for food and beverage brands, particularly in Australia, where there is growing consumer demand for eco-friendly options. Brands are increasingly partnering with contract manufacturers to develop packaging solutions that minimise environmental impact, reduce waste, and align with the principles of a circular economy.

Contract manufacturers play a crucial role in this shift by offering specialised expertise in sustainable materials and packaging technologies. These partnerships allow brands to leverage the latest advancements, such as biodegradable and compostable materials, recycled content packaging, and plant-based alternatives. For instance, many brands are exploring the use of bioplastics derived from renewable sources like cornstarch or sugarcane, which can significantly reduce a manufacturers carbon footprint compared to traditional petroleum-based plastics.

Another key innovation is the development of lightweight packaging, which uses less material and reduces transportation emissions. Contract manufacturers are also helping brands design packaging that is easily recyclable, including mono-materials that simplify the recycling process. Advanced technologies like water-based inks and coatings, which are less harmful to the environment, are increasingly being used to enhance the sustainability of packaging and packaged products.

In Australia, several brands are collaborating with contract manufacturers to create closed-loop systems where packaging is collected, recycled, and reused. This includes initiatives such as refillable containers and return schemes, where consumers are incentivised to return used packaging. Additionally, partnerships are fostering the integration of smart packaging technologies that track and reduce waste, enhance shelf life, and improve supply chain transparency.

By working closely with contract manufacturers, food and beverage brands in Australia are accelerating their efforts to adopt sustainable packaging solutions. These collaborations not only meet regulatory requirements and consumer expectations but also contribute to a more sustainable future by minimising waste, reducing carbon footprints, and promoting responsible resource use.

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