A snow monkey in a hot spring wearing glasses and a can of Lemon and Yuzu Sake

Feature

16 August 2024

Slades launch Snow Monkey Sake

Slades Beverages launched Snow Monkey Sake as part of its expansion into the premium beverage market. This unique offering blends traditional Japanese sake-making techniques with innovative flavour profiles, catering to both sake enthusiasts and newcomers to the age old tradition of Japanese Sake. The Snow Monkey Sake product is crafted with high-quality ingredients, including specially selected rice and pure water, ensuring an authentic taste experience.

There are currently two SKU flavours available in the range Lemon + Yuzu and Passionfruit + Yuzu, with more flavours planned for future roll-out in the range.

Snow Monkey Sake is positioned as a versatile drink, suitable for various occasions, enjoy it chilled, on ice, or in cocktails. Slades emphasises the sake's smoothness and balanced flavour, making it accessible to a wide audience. The launch included strategic marketing efforts, focusing on the drink's cultural roots and modern appeal, aiming to capture the interest of consumers looking for a sophisticated and exotic beverage option.

By introducing Snow Monkey Sake, Slades Beverages is diversifying its portfolio and entering the growing market for specialty and craft beverages, reinforcing its reputation for innovation and quality. This launch also reflects the company's commitment to exploring new markets and catering to evolving consumer tastes and trends. Visit the Snow Monkey Sake website today for more information. You can also purchase Snow Monkey Sake direct from the Snow Monkey Sake Website.